During a webinar, several startups were able to engage with Florence Matthieu, founder of Aïna, who explained the need to encourage our users, customers, and employees to tell their stories.This is where design thinking begins.What is design thinking? How can we integrate this innovation process into our thinking? What are the steps to take to benefit from it? The goal was to answer these questions in order to understand the concept and use it in our business. Presentation, Workshop, and In-Depth Discussions
Design Thinking
In the first part, an introduction helped broaden the participants’ knowledge and quickly grasp the challenges. A workshop was then offered so they could master the different steps. At the end, each group was able to present their work for a shared experience. With examples and the speaker’s experience, participants were able to (re)discover the usefulness of this design approach. What is Design Thinking?
Person-centered: the notion of desirability
Effective and effective: the notion of viability
Possible through the contribution of technology or skills: the notion of feasibilityFrom research to testing, including ideation and prototyping, the challenge is to meet real needs. The creative process begins with a problem dimension and ends with a solution dimension. Why use Design Thinking? First, it helps secure investment in Research & Development. This set of methods and toolshave the advantage of taking into account all the necessary variables before investing significant capital in resources. Indeed, the goal is to use the right resources to offer an appropriate solution to the problem. We start with the user to determine the technologies or innovations that will meet their needs.
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